Brand Velocity Group, a private equity firm focused on acquiring and transforming businesses, has launched its sports-focused vertical, Brand Velocity Group Sports.
BVGS will focus on companies in sports-adjacent categories, aiming to expand brand growth, provide financial flexibility, and drive the economic impact for stakeholders. BVGS will also assess investing in professional sports teams and leagues. BVGS looks to benefit from the firm’s brand marketing and business development capabilities, and operating experience. Joseph Cohen will serve as chairman of BVGS.
“Leveraging our multi-disciplinary approach and the industry expertise of our team, we have a great opportunity to drive success in alignment with our philosophy of doing well by doing good,” says Drew Sheinman, founding partner. “We look forward to making our mark.”