Beringer Capital, a North American private equity fund specializing in the media, marketing services, and technology sectors, today announced that it has acquired performance marketing company Perform from Centre Lane Partners.
“At Beringer, we’re committed to working with visionary leadership teams that share our enthusiasm for delivering exceptional customer experience and value,” said Gil Ozir, managing partner at Beringer Capital. “It’s clear that the Perform team is similarly motivated, as evidenced by its track record of developing thoughtful solutions that anticipate and meet clients’ needs. We’re excited to partner with the company at this critical juncture in the industry’s maturation, helping them to capitalize on new opportunities and solidify their leadership role.”
“We’re confident that the Beringer Capital team will provide value-add from day one,” added Erin Cigich, CEO of Perform. “Our aim at Perform is to serve as a one-stop performance marketing destination that provides outstanding ROI and experience for marketers, advertisers and affiliate partners alike. The Beringer team’s deep understanding of this sector, combined with their demonstrable experience in identifying niche opportunities, make them an ideal partner. We’re excited to work together to ensure that, as Perform scales its business, our customers have access to creative tools that empower them to do the same.”
Beringer Capital has a track record of investing in, and advising, companies in the rapidly evolving media, marketing services, commerce, data, and technology sectors. Notably, the firm acquired media and events company Adweek in 2016.
Perform was advised in the transaction by investment bank Canaccord Genuity. Terms of the transaction were not disclosed.