Yellow Wood Partners LLC, a Boston-based private equity firm focused on investing in consumer brands and companies, has purchased the Scholl footcare brand, which operates globally outside of the Americas, from U.K.-based consumer-goods company Reckitt Benckiser Group plc. The acquisition will reunite Scholl with the Dr. Scholl’s brand as one entity after 31 years of separate ownership.
Dana Schmaltz, partner at Yellow Wood, said, “This transaction provides us with a unique opportunity to create a global brand as an undisputed leader in the footcare category. We are excited to reunite these two companies to continue the legacy and heritage of the century old Dr. Scholl’s brand. The combined company will have the global resources to continue to develop innovative wellness products with a single vision focused on providing the best footcare products for consumers around the world. We are very proud of the work our management team and we have done thus far to build the Scholl’s Wellness Company as a standalone, highly-focused entity in the Americas, and, we look forward to the potential of capitalizing on the company’s strong momentum with this highly complementary acquisition.”
Guy Phillips from Spayne Lindsay & Co. LLP, and Sawaya Partners LLC acted as financial advisers for the transaction. Fried Frank provided legal counsel to Yellow Wood on the transaction.