BlueSnap, a payment orchestration platform for B2B and B2C businesses and backed by Great Hill Partners and Parthenon Capital Partners, has appointed Brian Greenfield as CFO.

He joins BlueSnap’s executive team to lead financial operations as the company prepares to embark on its next phase of growth. Greenfield has experience in banking and private equity and brings more than 20 years of experience in both financial and senior executive leadership roles with global venture-backed companies across multiple industries. Greenfield joins BlueSnap from ArborKnot, an Israeli financial services company he co-founded, and where he served as CEO.