Solace Capital Partners LP, a private equity firm focused on providing capital services to middle-market companies, has made an investment in Siprocal Inc.

Siprocal is an advertising, marketing technology and digital media platform focused on serving customers throughout North America, Latin America and Brazil. The company was formed in March 2023 through the merger of Digital Reef, a mobile software and technology solutions provider and global ad platform built for connected TV and Gamers Club, a video gaming matchmaking platform and community hub in Latin America.

“On the mobile side, the company’s exclusive relationships with telecommunications companies in Latin America has established a strong competitive moat and, combined with its access to global game publishers and application manufacturers, creates significant growth opportunities,” says Christopher Brothers, co-founder and managing partner of Solace.