Forward Consumer Partners, a private equity firm focused on branded consumer businesses, has bought Firehook Bakery, an artisan baking business.

Firehook was founded in 1992 in Alexandria, Va. as a neighborhood bakery focused on organic sourdough breads and simply-made baked goods. Pierre Abushacra, Firehook’s founder, will retain a significant minority ownership stake in the company going forward.

Firehook was advised by Novelty Hill Capital and Stein Sperling. Forward was advised by Houlihan Lokey and Kirkland & Ellis