General Atlantic plans to open offices in the Middle East as part of its efforts to deepen ties to the cash-rich region.

The New York-based firm has been investing in the Middle East since 2015 and now plans to open offices in the region, Chris Kojima, the firm’s global head of capital solutions said, according to Bloomberg News. It has so far deployed about $400 million in firms such as online real estate search platform Property Finder and Network International Plc, the credit card processing firm that was taken private by Brookfield (NYSE: BN). Its attempts to forge closer ties to investors in the region mirror moves by peers such as TPG Capital, Ardian SAS and CVC Capital Partners who have either opened new offices or boosted headcount in the region.