Dr. Praeger’s Sensible Foods, a frozen foods brand backed by Vestar Capital Partners, has appointed Andy Reichgut as CEO.

Mr. Reichgut is a long-time CPG executive has over 25 years of experience in the packaged food industry. Mr. Reichgut was most recently general manager for Violife, a vegan cheese company owned by Upfield.

“Andy is a smart, thoughtful and resourceful business leader with a deep appreciation for strengthening organizational capability and a strong track record of building brands and businesses,” said Jeffrey Ansell, chairman of Dr. Praeger’s. “I’m excited to work with Andy again, and I’m confident his vast packaged foods experience, including plant-based and better-for-you brands, will set him up for success at Dr. Praeger’s.”