Actress and singer Selena Gomez has hired advisers to weigh offers for her cosmetics company, Rare Beauty, according to Bloomberg News.

Gomez and her team launched Rare Beauty in 2020, with a focus on liquid cosmetics that could be applied with minimal tools. The beauty arena has been hit or miss for celebrities. While Gomez, Rihanna and Hailey Bieber are among the celebrities who struck gold in the industry, others stumbled. Ariana Grande’s R.E.M. Beauty and Lady Gaga’s Haus Labs have both undergone revamps. Gomez expects to remain involved with the business.