Eureka Equity Partners, a private equity firm based in Philadelphia, has made a significant investment in New York-based Advertiser Perceptions, a provider of market intelligence and analysis to the media, advertising and ad tech industry.

Founded in 2002, Advertiser Perceptions aims to help global media and ad tech companies strengthen their brands, improve product offerings and drive revenue. The company’s Ad Pros network and relationsips with advertisers provide clients with a view of the market, their brand and the competition.

“We are thrilled to bring Eureka Equity Partners in to help fast-track our new phase of growth,” states Randy Cohen, co-founder and CEO of Advertiser Perceptions. “Their experience investing in business information services companies and supporting growth acceleration, both organically and through acquisition, will be highly valuable as we continue to develop new ways to enhance our customers’ experience.”

Jegi Clarity represented Advertiser Perceptions in this transaction.