PureCars, a customer data and marketing platform for automotive dealers and backed by private equity fund Diversis, has named Aaron Sheeks as chief executive officer. Current CEO Stephane Ferri will transition to a continuing role on the board.
In his new role, Sheeks will focus on driving PureCars’ growth and product strategy, including the advancement of its customer data platform. Sheeks has served as president since joining PureCars in January 2023. A former officer in the U.S. Navy, Sheeks co-founded the AutoMiner, acquired by PureCars in early 2023. Prior to the AutoMiner, he held various senior sales leadership positions within the automotive digital advertising and software industry.