Trendline Interactive, a digital messaging consulting and professional services firm headquartered in Austin, Texas, has acquired the Canadian data and analytics company Data Insight Group. Trendline expects this will further strengthen its data science and analytics services to better help its customers understand their data and more effectively leverage its value. The acquisition was completed with financial support from mid-market private equity firm Growth Catalyst Partners.
“Companies are prioritizing the role that data and analytics play in their marketing efforts to a greater extent than ever before,” said Morgan Stewart, CEO of Trendline Interactive. “Data Insight Group is masterful at translating complex datasets into successful marketing strategies. By coming together, we strengthen our ability to offer strategic advice and hands-on analytic support to our customers.”
“Trendline’s mission to inspire companies to create meaningful relationships through digital communication is one we wholeheartedly align with,” said Emma Warrillow, CEO of DiG. “We are excited to combine our team of data scientists and analytics experts with theirs to work in lockstep to unlock more business value for our customers.” Emma will be joining Trendline’s Consultancy group as the Practice Lead for Analytics.