“Content becomes a way in which LLR is able to demonstrate the type of value we bring to the table,” explains LLR Partners managing director Michael Sala in this video interview about the firm’s GrowthBits series and its social media strategy. LLR won Mergers & Acquisitions’ M&A Mid-Market Award for 2017 Private Equity Firm of the Year. “We’re not just trying to bring people to the site, but we’re trying to create and expand a unique space in the CEO’s mind as to why LLR can be a good investor that can add value over the long term. We use social media as a channel at which to amplify our message.” Also watch video our conversation with Sala about what LLR looks for in portfolio companies.