Food & Beverage Diageo Forms JV for Ciroc With LeBron-Backed Tequila BrandThe deal gives Diageo a majority stake in Lobos globally, while it gives up majority ownership of Ciroc in North America. April 7, 2025
Strategic Owners Paramount’s Rival Bidders Include the Patrón Tequila BillionaireJohn Paul DeJoria wants a chance to redirect the news coverage at Paramount’s CBS network. June 6, 2024
Food & Beverage Bacardi Purchases Ilegal MezcalJohn Rexer created Ilegal in 2006, after years of working with small distillers in Oaxaca to make mezcal for his bar in Guatemala. September 11, 2023
Food & Beverage Pernod Ricard Buys Majority Stake in Ace BeverageAce's brand Cottage Springs is a pre-mixed cocktail brand in Ontario with products that include Cottage Springs Vodka Soda and Tequila Soda. June 13, 2023
Strategic Owners Pernod Ricard Purchases SkrewballSkrewball sold over half a million cases of its peanut butter-flavored whiskey last year. March 21, 2023