I owe my marriage to content marketing. True, I probably won't use that line when I'm toasting my wife at our upcoming anniversary dinner, but for the readers of this column, the story may help illustrate the importance of content in marketing strategies.
When we first met, my wife wouldn't give me the time of day. We were in school together, so I had ample opportunities to make my pitch, but for almost a year, the deal book on Adam Reinebach went unread. Then God smiled upon me and put us in a German class together. Not only did this give me the opportunity to see her on a consistent basis, but it provided an excuse to connect that posed no immediate threat of romance. I asked if she wanted some help studying. The rest, as they say, is history.