, an advertising automation company for agencies, brands and media companies and backed by Blackstone and GTCR, has bought Bidtellect.

Bidtellect is a contextual and native demand-side platform (DSP). The combination of Bidtellect’s advertising capabilities with’s CTV, mobile and display services look to provide customers with access to a suite of services through a single platform.

“We look forward to bringing agencies and advertisers the many benefits through our combined efforts, including cross-tactic budget allocation, improved performance optimization, and combined reporting,” comments Frost Prioleau, CEO of

PricewaterhouseCoopers LLP served as financial advisor and Baker Hostetler LLP served as legal advisor to