Simpli.fi, an advertising automation company for agencies, brands and media companies and backed by Blackstone and GTCR, has bought Bidtellect.
Bidtellect is a contextual and native demand-side platform (DSP). The combination of Bidtellect’s advertising capabilities with Simpli.fi’s CTV, mobile and display services look to provide customers with access to a suite of services through a single platform.
“We look forward to bringing agencies and advertisers the many benefits through our combined efforts, including cross-tactic budget allocation, improved performance optimization, and combined reporting,” comments Frost Prioleau, CEO of Simpli.fi.
PricewaterhouseCoopers LLP served as financial advisor and Baker Hostetler LLP served as legal advisor to Simpli.fi.