PAI Partners, a private equity firm, has added Winston Song as partner.

Song will lead PAI’s consumer activities in North America. He joins PAI from Vestar Capital Partners, where he was a managing director and co-head of consumer. Previously, Song was at Lehman Brothers and CSFB Private Equity. Throughout his career, he has been responsible for the sourcing, closing and managing of investments, primarily in the consumer, food and beverage sectors.

“We are delighted to welcome Winston to our team,” comments Maud Brown, partner at PAI. “His experience in buying and building up-and-coming consumer-facing companies bolsters our capabilities as we expand our footprint in the North America. His presence will also allow us to expand into other consumer categories in the region beyond food and beverage.”

“I am excited to be joining PAI at a pivotal time in its history,” says Song. “I look forward to contributing to its portfolio of top-tier, multi-national consumer companies, like Tropicana Brands Group and Froneri, and continuing to build compelling businesses in the years to come.”