Jimmy’s Cookies has acquired Ecce Panis Inc., an artisan bread brand from the Pepperidge Farm division of Campbell Soup Co. and its bakery operations located in South River, New Jersey.
Ecce Panis is a premium brand of hand crafted, stone baked gourmet artisan breads and rolls that are sold to consumers through the in-store bakeries of leading retailers and grocery chains across the country. The par-baked frozen breads and rolls are shipped to customers where the baking process is finished within their in-store bakeries.
Howard Hirsch Jimmy’s CEO said, “The addition of the Ecce Panis brand is consistent with our strategy to drive growth through expanding and diversifying our product line. Artisan breads represent a fast-growing segment of the bakery category and will complement our cookie business, providing customers with a full range of premium baked goods.”
The Dak Group served as the exclusive investment banker and financial advisor to Jimmy’s Cookies.