Planetcast Media Services, a broadcast technology and media services provider in India and southeast Asia and backed by Apollo Global Management, has acquired Desynova, a cloud-based content life cycle platform.

Contido, offered by Desynova, is a cloud-based content supply chain orchestration service focused on media production. It is a media asset management system designed to handle video processing and publishing across multiple platforms. Desynova’s services look to strengthen and expand Desynova’s cloud-based content management capabilities for the global marketplace.

“Media asset management is the pumping heart of media infrastructure; Desynova enables us to meet this evolution by integrating the Contido cloud-based content life cycle platform with other Planetcast solutions, such as playout and OTT delivery, to provide the best ‘full-stack’ solution for all our customers – while also furthering the continued development of AI-driven post-production capabilities, such as AI-assisted editing,” says Sanjay Duda, CEO of Planetcast Media Services.

JB Capital acted as financial advisor, Phoenix acted as legal advisor and Mazaars acted as tax advisor to Planetcast. Agama Law acted as legal advisor to Desynova.