Direct marketing firm Marketing Services Group Inc. (MSGI) has hired Goldman Sachs to help sell itself after watching its stock dive over 90% in the course of the last year. But at least one analyst said the flailing firm could receive more than three times its current stock price in a takeout. The stock of the New York-based, $60 million market firm was up 6.9% to $1.94 per share on Jan. 8, the day of the announcement. At press time, MSGI shares traded at $1.81.
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