Twitter Inc.’s acquisition of Niche Project Inc. will help users of the social-media company’s Vine video service get advertising revenue from the short clips they produce, Chief Executive Officer Dick Costolo said.

“It’s absolutely the very beginning of providing monetization opportunities to the Viners,” Costolo said in an interview with Bloomberg TV. “It’s just going to be awesome for the brands who want to leverage the great work these Viners do to create stories.”

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