Troubled Jammin Java Corp., which does business as Marley Coffee, is planning to increase product offerings and expand its sales force in order to increase sales.

The company provides gourmet coffee through multiple U.S. and international distribution channels, with the largest revenue streams coming from grocery stores and online retail. Jammin Java also brings in revenue through office coffee services, food service outlets and licensing.

The company was founded by Rohan Marley,the son of musician Bob Marley, in 2009. 

The Denver, Colorado-based company said in a Sept. 15 filing with the U.S. Securities and Exchange Commission that a history of losses and $18.7 million deficit raise substantial doubt about its ability to continue as a going concern, or without the threat of liquidation. The company has a long history of losses, and has only recently been able to generate revenue.

Jammin Java incurred a net loss of about $3 million for the three months ended July 31, and a loss of $4.9 million for the six months ended July 31.

So far, the company's operations have been funded mostly by issuing common stock. If it needs to, Jammin Java may be able to secure money through future equity sales, but there's no guarantee. The company's ability to stay in business depends on selling enough products and decreasing expenses, and potentially obtaining additional funds. Jammin Java's management team is hoping to increase product offerings and expand its sales force, as well as expand domestic and international distributor relationships, in order to boost sales.

On Sept. 16, the company announced that bolstered sales in the most recent quarter 27 percent compared from previous years. The company expects the increases to keep up as it builds out the Marley Coffee brand.

Jammin Java has also been able to establish new distribution agreements with several grocery chains, including Wegman's Food Markets, Jewel-Osco, Albertsons, Brookshire, Hannaford, Tops Fresh market, Green Acres Market and Roche Brothers.

For the previous edition of Turnaround Tuesday, see Struggling Copper Mine Operator Nord Resources Reaches Forbearance Agreement After Default

For more troubled companies, see Mergers & Acquisitions Distressed Company Watch List. 

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