Sears Holding Corp.’s (Nasdaq: SHLD) recently announced plans to sell assets, close stores and enhance liquidity may offer only short-term solutions to ongoing financial problems, say analysts.

Sears has been “good at treading water, but they have to start thinking about how to start growing and getting back into profitability,” Neil Saunders, a managing director at retailed-focused research firm Conlumino, tells Mergers & Acquisitions. “They can’t keep selling stuff. It’s great and keeps the business going, but, at the end of the day, if you are making a loss at the operating level, the liquidity will run out.”

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