TSG Consumer Partners acquired supplements retailer LuckyVitamin from GNC Holdings Inc. (NYSE: GNC). The private equity firm is partnering with the target's founder Sam Wolf on the deal.

LuckyVitamin sells more than 40,000 branded and private label vitamins, nutritional products, personal care and organic snacks through its website. The Conshohocken, Pennsylvania-based company was originally founded in 1956 as a neighborhood pharmacy and launched LuckyVitamin.com in 2005.

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