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The deal is also being probed in the U.K., where the Competition and Markets Authority will decide by June 16 whether to refer it to an in-depth investigation.
Despite the sector's intrinsic challenges in the digital age, retailers that offer 'Amazon-proof' items, luxury products and novel customer experiences are all attractive to buyers.
THG has had a bumpy ride since its 2020 listing due to governance concerns, the surging price of whey and speculation over the future profitability of its Ingenuity unit.