Townsquare Media Inc. (NYSE: TSQ) is purchasing North American Midway Entertainment LLC for $75.5 million in cash and stock.
Farmland, Indiana-based North American, founded in 2004, provides rides, games and food concessions to about a 150 festivals and fairs a year. The target generated $11.2 million in Ebitda on $92.9 million in revenue for 2014.
“This acquisition furthers our efforts to diversify our products offerings and increase our non-advertising based revenue, allowing us to offer more multi-channel, cross platform content opportunities to our consumers and business clients,” says Townsquare CEO Steven Price. Greenwich, Connecticut-based Townsquare owns more than 300 radio stations and about 500 live events. In November, Townsquare acquired country music festival WE Fest.
Townsquare will fund the cash portion of the deal with cash on hand and debt and will also pay $5.5 million in common stock.
In another recent live events deal, New York electronic music festival operator SFX Entertainment (Nasdaq: SFXE) has agreed in May to be taken private by CEO Robert Sillerman for $774 million in cash. However, that deal was never completed because Sillerman was unable to provide financing details. SFX has since extended the go-shop period and indicated that has received interest from other investors. Sillerman is still interested in buying the company.