Ziff Davis Inc. has purchased IGN Entertainment, a video game and entertainment company, from News Corp. (Nasdaq: NWS).
IGN’s properties include IGN.com, UGO.com, 1UP.com and AskMen.com. Ziff owns pcmag.com, Geek.com and Toolbox.com.
IGN’s content geared towards men ages 18 to 34, which should give the group’s advertisers access to a larger audience.
New York-based Ziff is a subsidiary of J2 Global Inc. (Nasdaq: JCOM), a company that provides Internet services and owns digital media properties. Terms of the deal weren’t disclosed.
For more on the video game industry, see "Kabam to Continue Buying Smaller Video Game Rivals."