Makeup and skincare company L’Oreal (FP: OR) will purchase beauty brand Urban Decay from private equity firm Castanea Partners for an undisclosed amount.

Urban Decay, based in Newport Beach, Calif., is a makeup brand built on the concept of “beauty with an edge.” The brand started when Sandy Lerner, the cofounder of Cisco Systems (Nasdaq: CSCO), teamed up with businesswoman Wende Zomnir, to create a line with more experimental color. Color names for its original products released in 1996 included roach, smog, rust, oil slick and acid rain.

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