Large corporations will streamline and look to divest non-core assets. Examples of the trend are already in evidence. In November, Procter & Gamble Co. (NYSE: PG) announced it will sell the famed Duracell battery unit to Warren Buffett’s Berkshire Hathaway Inc. (NYSE: BERK.A, BERK.B) for $4.7 billion in stock.
The transaction will allow Cincinnati-based P&G to shed the slow-growing brand and focus on an estimated 80 other brands.
More companies are expected to shed divisions that may not fit in their long-term strategy. Others say leaner business are easier for investors and acquisitive companies to value. With EBay Inc. (Nasdaq: EBAY) reportedly contemplating selling its PayPal division and Hewlett- Packard Co. (NYSE: HPQ) discussing plans to spin off segments, the list of potential targets in 2015 is promising.
Some companies may be pushed to shed assets by activist investors. For example, PepsiCo (NYSE: PEP) has been trying to fend off a campaign from Nelson Peltz, who seeks to split off the $139 billion company’s snack business from its soda business.
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Corrected December 29, 2014 at 1:37PM: 3845710883001