Private equity firm Rotunda Capital Partners has purchased a stake in Discount Ramps LLC.

Discount Ramps, headquartered in West Bend, Wis., sells loading, hauling and transportation products online, primarily to the powersport, medical, recreational, commercial, transportation, military and industrial markets. The company sells brands including Rage Powersports, Black Widow, Big Boy, Kill Shot and Summit.  Terms of the deal were not disclosed.

With Rotunda’s backing, the company plans to pursue add-on acquisitions.

Washington, D.C.-based Rotunda focuses on investing in lower middle-market companies. The firm is currently invested in Primary Integration, an engineering company, Worldwide Express Inc., a logistics company, and Financial Pacific Leasing, which provides lease financing.


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