Private equity firm Rizvi Traverse Management LLC is taking 3D movie technology maker RealD Inc. (NYSE: RLD) private for about $551 million in cash, valuing the target at $11 per share. RealD’s stock closed at $10.57 on Nov. 6.

RealD, founded in 2003, makes technology that is mostly used to show 3D movies including Jurassic World and The Martian. The target said the sale to Rizvi was part of a strategic review process and comes almost a year after activist investor Starboard Value offered to buy RealD for about $540 million.

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