Peak Rock Capital has purchased Do Outdoors Inc., the owner of fishing product manufacturer Lew’s Fishing, as buyers continue to target deals for consumer goods. Lew’s Fishing makes and sells branded fishing reels, rods, and accessories. The target’s accessories consist of floating key chains, speed lines, face shields, rod and reel combos, t-shirts, hats and other fishing apparel. Springfield, Missouri-based Lew’s Fishing sells its products to mass market retailers, sporting goods chains and specialty outdoor retailers such as: Bass Pro Shops, Dick’s Sporting Goods Inc. (NYSE: DKS), Mark’s Outdoor Sports, Cabela’s Inc. (NYSE: CAB), and Outdoor World. Peak Rock managing director Peter Leibman says Lew’s Fishing will serve as “an excellent platform” to make add-on acquisitions and investments for product development. Peak Rock, based in Austin, Texas, is a lower middle market private equity firm that targets companies covering consumer goods, food and beverage, business and tech-enabled services, energy, healthcare, manufacturing and industrials, metals, and technology. In early 2016, Peak Rock bought Diamond Crystal Brands Inc., a food service company, and purchased dairy-based snacks provider Berner Foods & Beverage in 2015. The firm typically invests between $20 million to $150 million in companies with up to $1 billion in revenue. Other fishing and outdoors-related deals include: Cabela’s agreement to purchase Bass Pro Shops for $5.5 billion; and Bass Pro Group LLC’s 2014 deal to acquire Fishing Holdings LLC from Platinum Equity Partners. In 2015, Norwest Equity Partners picked up a stake in ski and snowboard equipment retailer Christy Sports and Johnson Outdoors said it will add underwater watch maker Seabear.