Peak Rock Capital has purchased Do Outdoors Inc., the owner of fishing product manufacturer Lew’s Fishing, as buyers continue to target deals for consumer goods.

Lew’s Fishing makes and sells branded fishing reels, rods, and accessories. The target’s accessories consist of floating key chains, speed lines, face shields, rod and reel combos, t-shirts, hats and other fishing apparel. Springfield, Missouri-based Lew’s Fishing sells its products to mass market retailers, sporting goods chains and specialty outdoor retailers such as: Bass Pro Shops, Dick’s Sporting Goods Inc. (NYSE: DKS), Mark’s Outdoor Sports, Cabela’s Inc. (NYSE: CAB), and Outdoor World. Peak Rock managing director Peter Leibman says Lew’s Fishing will serve as “an excellent platform” to make add-on acquisitions and investments for product development.

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