PayPal has acquired Iron Pearl, a startup that focuses on customer engagement.
Iron Pearl, headquartered in Palo Alta, Calif., develops tools with data analysis that assist with customer engagement.
The company was founded by Stan Chudnovsky and James Currier. The two previously founded and ran Tickle, a social media company that was purchased by Montser in 2004 for more than $100 million, and then founded Wonderhill, a San Francisco online gaming site acquired by Kabam in October 2010.
Chudnovsky will join PayPal as vice president of growth and Currier will serve as a growth adviser.
The deal adds to a growing list of startup acquisitions. In March, Apple Inc. (Nasdaq: AAPL) purchased WiFiSlam, Coupons.com Inc. bought KitchMe and Yahoo Inc. (Nasdaq: YHOO) paid $30 million for Summly.
In July, PayPal bought Card.io, a service that allows users to scan credit card information with a smartphone camera for point-of-sale transactions.
The company was purchased by eBay (Nasdaq: EBAY) in 2002 for $1.5 billion. For more on the company’s acquisition strategy, see “The Buyside: eBay’s Top Dealmaker Outlines M&A Strategy” and “Strategic Buyer of the Year: eBay.”