Middle-market private equity firm MidOcean Partners is investing in skincare products distributor Image Skincare. The target will continue to be led by founder Janna Ronert, who will retain a stake in Image.
Image, founded in 2003 and based in Palm Beach, Florida, makes moisturizers, eye creams and peels that are used to treat wrinkles and aging skin that are sold through physicians, spas and retailers across 40 countries under the The Max, Vital C and Illuma brands. The Max uses a formula and active ingredients that protect the skin from stress and UV damage and Image claims repairs DNA. The company markets itself to "Age Later."