Private equity firm Mason Wells has bought King Juice Company Inc., a manufacturer of non-carbonated beverages using the Calypso drink brand. The firm’s investment will support the target’s long-term growth initiatives for the Calypso brand and co-manufacturing business. Financial terms of the transaction were not disclosed.
King Juice is a Milwaukee, Wisconsin-based maker of the Calypso brand of lemonade drinks. The target also manufactures non-alcoholic beverages. Since inception, the Calypso brand has grown from four lemonade blends into twenty flavors, which include Limeade and Teamonade. Served in “high-quality” glass bottles, the company says its products are made with real fruit, real sugar, and real fruit pieces. The Calypso drink brand is distributed domestically and internationally in approximately 20 countries. King Juice was previously owned by the Kezman and Purpero families.