KKR & Co. and Silver Lake Management LLC are vying with Yahoo! Inc. to acquire Hulu LLC, escalating a bidding war that has attracted cable and satellite TV, private equity, a talent agency and media mogul Peter Chernin.

KKR and Silver Lake made separate bids for the Web-video service, people with knowledge of the situation said. Yahoo made its offer yesterday, according to a person familiar with the situation who requested anonymity because the auction is private. The value of the offers wasn’t immediately known.

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