Middle-market investment firm HGGC has purchased ServiceTick, a U.K.-based customer feedback service provider. The deal serves as an add-on acquisition to the firm’s insurance claims service provider Davies Group.

Founded in 2007, ServiceTick provides customer experience intelligence analytics to its clients using voice and digital surveys. The Norwich, England-based company also offers surveys through text messages, mobile applications and from call centers. The ServiceTick purchase marks as the fourth add-on deal for Davies Group following the acquisitions of Cynergie UK Ltd, Claims Management Services Limited and Ambant. Financial terms of the transaction were not disclosed.

Davies Group is a London-based provider of outsourced insurance services, including: bespoke claims management, loss adjusting, investigation, and fulfillment services. Davies has added more than 50 new accounts with its recent add-on deals.

“Davies Group is a prime example of our approach to strategic growth through acquisition that complements and extends organic growth,” states HGGC CEO Rich Lawson. “It is important to improve and deepen the strategic and technological capabilities of technology-enabled businesses, to position them for success, and that’s what we have done.”

HGGC is a middle-market private equity firm based in Palo Alto, California with more than $4.25 billion in capital commitments. The private equity firm was founded in 2007 as Huntsman Gay Global Capital. Today the firm is led by Lawson, Greg Benson and managing director Steve Young, who played quarterback for the San Francisco 49ers. HGGC has remained active across the middle market, recently buying medical supplements distributor AIMC LLC, purchasing event management software company Etouches, swallowing up vitamin distributor Nutraceutical International Corp., acquiring online marketing research company Instantly Inc, and buying database management provider Idera.

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