Customer experience

The social media giant made the deal to bolster efforts to monetize its messaging business, particularly WhatsApp.

“The businesses that deliver the best experiences are the ones that know their customers well and use customer data to provide more relevant interactions," according to Twilio.

Cloud-computing company Twilio has benefited during the pandemic as customers, such as retailers and health care providers, have increasingly relied on online software to sell and communicate to customers.

Sprinklr has benefited from global businesses looking to speed up their transition to digital platforms because of the coronavirus pandemic.

Business owners are changing banks at three times normal levels, a trend researchers attribute to their difficulty in obtaining emergency loans. If the forgiveness stage of the Paycheck Protection Program proves arduous, that rate could climb much higher.