Go Daddy Operating Co. LLC has agreed to buy a trio of domain name registration services from NameMedia Inc., a Waltham, Mass.-based owner of web properties.
The targets includes two domain name listing services Afternic and SmartName, as well as NameFind, a service that assists entrepreneurs in the naming of their brands or businesses.
Terms of each purchase were not disclosed.
Go Daddy, which is owned by private equity firms KKR & Co. LP (NYSE: KKR) and Silver Lake Partners, said it expects to utilize each property to expand its inventory and enable buyers to purchase domain names more seamlessly. The announcement comes on the heels of Go Daddy’s seeking a $100 million incremental senior secured term loan, which it said would be used to finance potential acquisitions. [link: http://www.themiddlemarket.com/news/go-daddy-seeks-100m-term-loan-for-future-deals-243653-1.html]
The Scottsdale, Ariz.-based company has become quite acquisitive in 2013 so far. In February, it acquired M.dot Inc., a mobile application for small-business website creation, for a reported price tag of around $15 million in cash and stock. [link: http://www.themiddlemarket.com/news/go-daddy-buys-m-dot-237668-1.html]
M.dot was GoDaddy’s first acquisition under CEO Blake Irving, a former Yahoo Inc. (Nasdaq: YHOO) executive who stepped in on Jan. 7.