General Atlantic has taken a minority stake in Joe & the Juice, a chain of urban juice and coffee bars, for undisclosed terms. The deal underscores private equity firms’ growing interest in “fast casual” and “polished casual” restaurant concepts.
Founded in Copenhagen in 2002, Joe & the Juice makes juices, shakes, coffees and sandwiches using natural and organic ingredients. The target operates 160 stores throughout Europe, Asia and the U.S. The juice bar chain plans to leverage the “increasing customer need for convenience and healthy living” and looks to further expand into the U.S. and United Kingdom.