Clearlake Capital Group has acquired a stake in better-for-you snacks company That’s How We Roll LLC. The investment was made through Better For You Holdings, a company recently launched by the PE firm to look for deals in the food, health and wellness space. The target’s founder, Aldo, Zuppichini, will keep a stake in the company.
That’s How We Roll makes certified non-GMO and MSG-free cookies and tortilla chips under the Mrs. Thinsters amd Dippin’ Chips brands. Its products are sold in more than 10 thousand grocery and retail stores. “We believe Dippin’ Chips and Mrs. Thinsters are well positioned to attract consumers looking to make healthier lifestyle choices,” say Clearlake managing partners Jose Feliciano and Behdad Eghbali.