Catterton Partners has closed its latest growth private equity fund with $300 million in commitments, the Greenwich, Conn.-based private equity firm said Wednesday.

The institutions that invested in the Catterton Growth Partners fund were not identified, but investors in the firm’s previous funds and new ones committed capital to the new investment vehicle.

“Growth across numerous consumer industry categories remains strong, driven by trends such as health and wellness and environmental awareness,” said Scott Dahnke, managing partner of Catterton Partners. “Catterton Growth Partners LP will enable us to capitalize on these opportunities and meet the demand for capital to support small-cap consumer companies, while complementing the efforts of our buyout funds.”

The new limited partnership will typically commit $10 million to $30 million of equity per transaction in high-growth consumer businesses, and seek to acquire majority or controlling equity positions in its portfolio companies. It has already made an $18 million investment in organic tea maker Sweet Leaf Tea and put $17 million to work in apparel seller Miss Matched.

Catterton is a middle-market private equity firm known in the buyout industry for its focus on consumer-oriented businesses, though it also deploys capital in food and beverage as well as specialty retail companies. Besides investments in various well-known restaurant chains like Outback Steakhouse, the firm has distinguished itself from other financial buyers by striking deals with high-profile brand organizations that resonate with consumers across a broad slice of society.

For instance, its portfolio of consumer holdings includes the hair salon and beauty products business run by French celebrity hairstylist and New York resident Frederic Fekkai, the New Jersey Devils hockey team, visco-elastic mattress maker Sleep Innovations, women’s apparel company Worth Collection and natural pet foods maker Wellness Pet Food, among others.

The firm’s new fund comes almost two years after Catterton raised $1 billion for its sixth buyout fund, and boosts its capital under management to more than $2.3 billion.