Campbell Soup Co. (NYSE: CPB) is buying Plum Organics, which makes organic snacks for children, for an undisclosed amount.
Emeryville, Calif.-based Plum produces organic baby food, as well as fruit and vegetable-based snacks for toddlers and children. Among its notable brands are the bite-sized snack “Super Puffs,” as well as “Plum Kids Mashups,” a line of squeezable fruit, vegetables and Greek yogurt. Campbell plans to operate Plum as a stand-alone business.
The deal will allow the Camden, N.J.-based buyer to expand its existing line of kids-focused products. Campbell, known primarily for its variety of soups, also owns Arnott’s, V8, Bolthouse Farms and Pepperidge Farm, which makes Goldfish crackers.
Other recent food transactions include Cloetta’s acquisition of Goody Good Stuff, a candy brand, Bellisio Foods Inc.’s purchase of Overhill Farms Inc. and B&G Foods Inc.’s (NYSE: BGS) TrueNorth candy brand buy.