New York private equity firm Bregal Partners has set aside $100 million for deals in niche consumer brands, such as outdoor sports brands.

As part of the commitment, Michael Magerman will join Bregal as a senior adviser. Magerman was previously chief executive of three separate consumer goods companies, including Odyssey Sports, a golf company that he founded in 1990; Bravo Sports, a lifestyle and outdoor goods company; and Quickie Manufacturing, a maker of cleaning tools.

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