B&G Foods Inc. (NYSE: BGS) is buying the maker of Pirate’s Booty and other snacks for about $195 million.
The target, Robert’s American Gourmet Food LLC, which does business as Pirate Brands, makes Pirate’s Booty, Smart Puffs and Original Tings brand snacks.
Parsippany, N.J.-based B&G manufactures and sells branded foods, including Cream of Wheat, Maple Grove Farms, Mrs. Dash and TrueNorth, which it bought in May. The company also distributes two household products - Static Guard and Kleen Guard.
Pirate Brands is owned by San Francisco private equity firm VMG Partners, Driven Capital Management and founder Robert Ehrlich.
Robert’s American Gourmet Food LLC began calling itself Pirate Brands, related to its all-natural snack Pirate’s Booty, in 2009 when Ehrlich sold a majority stake in the company to VMG and former Glaceau Vitimanwater president Mike Repole, for undisclosed terms.
Dechert LLP partners Stephen Leitzell, Sarah Gelb, Adam Rosenthal and Rachel Farr were legal counsel to B&G for the transaction.
Other recent food deals include Campbell Soup Co.’s (NYSE: CPB) decision to buy Plum Organics in May, Cloetta AB’s (STO: CLAB) purchase of Goody Good Stuff, a candy company, and Bellisio Foods Inc.’s acquisition of Overhill Farms Inc. (NYSE: OFI).