Aurora Capital Partners acquired data provider Randall-Reilly from Investcorp. The deal comes as more businesses rely on analytics to help them target customers.

Randall-Reilly was founded in 1934 as a print media company. Now the target offers data for the trucking, construction, agricultural and industrials sectors that helps businesses with sales, marketing and finding equipment buyers. Randall-Reilly has more than 4,000 clients. Investcorp bought Tuscaloosa, Alabama-based Randall-Reilly in 2008.

"Randall-Reilly's proprietary data and data-centric approach to creating value for clients position it to benefit as more companies embrace data and analytics to drive business performance," says Aurora partner Josh Josh Klinefelter. Financial terms of the deal were not disclosed.

Some other deals among data companies include: Bregal Sagemount's investment in data advisory firm Lux Resarch; the Carlyle Group's (Nasdaq: CG) acquisition of consumer data provider Claritas from Nielsen (NYSE: NLSN); Blackstone Group LP (NYSE: BX) and New Mountain Capital’s $570 million investment in retail data provider JDA Software Group Inc.; and HGGC’s add-on acquisitions to portfolio company Survey Sampling, a brand tracker.

Aurora is a Los Angeles-based middle market private equity firm that focuses on the industrials, manufacturing and software sectors. Some of Aurora's investments include: Ames Taping Tools, DuBois Chemicals and cooking oils distributor Restaurant Technologies. The PE firm is currently investing out of its fifth fund.

Headquartered in Manama, Bahrain, Investcorp is a private equity firm with more than $10.8 billion in assets under management. The firm focuses on corporate investments, real estate investments and other alternative investments such as hedge funds. In 2016, Investcorp has agreed to purchase the debt management business of investment company 3i Group plc for $271 million.

Houlihan Lokey Inc. (NYSE: HLI) and Reed Smith advised the sellers. William Blair and Kirkland & Ellis advised Aurora, which received financing from Antares.

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