Aurora Capital Partners acquired data provider Randall-Reilly from Investcorp. The deal comes as more businesses rely on analytics to help them target customers.

Randall-Reilly was founded in 1934 as a print media company. Now the target offers data for the trucking, construction, agricultural and industrials sectors that helps businesses with sales, marketing and finding equipment buyers. Randall-Reilly has more than 4,000 clients. Investcorp bought Tuscaloosa, Alabama-based Randall-Reilly in 2008.

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