Lui Damasceno
CEO
Lui Damasceno is the CEO of Brooks International.

Most operating partners can articulate a value creation plan with confidence. They know the Ebitda expansion levers, the operational improvements and the path to multiple expansion at exit. The plan is often well-built and stress-tested by deal teams, management and advisors. And yet, across industries and geographies, the same pattern repeats: the plan underperforms, the hold period extends and the explanation offered is some version of “execution took longer than expected.”