AT&T Inc. (NYSE: T) announced plans to buy video content streamer Quickplay Media Inc. The target is backed by Madison Dearborn Partners.

Quickplay, headquartered in Toronto, provides internet video streaming services that allow users to view content on mobile devices. The target already works with AT&T ‘s U-verse TV Everywhere service and will be able to support DirecTV Now, Direct TV Mobile and DirectTV Preview. With the latter, viewers can stream DirecTV content to any device they want. AT&T, which completed its $48.5 billion acquisition of DirecTV in 2015, is planning on rolling out the service later in 2016.

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