When Anheuser-Busch InBev (NYSE: BUD) recently took over independent beer company Blue Point Brewing Co., it marked the latest attempt by a brewing giant to break out of brand lethargy, according to Tom Pirko, managing director of beverage advisory firm Bevmark LLC in Buellton, Calif. Pirko, who has consulted many strategic buyers in the beverage space, says big-name brewers have no choice but to diversify since consumers are opting out of buying premium brands such as Budweiser and Coors Light. These days, they prefer selected imports and local brewery offerings. With the craft beer market gaining even more share, Mergers & Acquisitions spoke with Pirko to discuss what to expect from the frothy beverage sector.

What made Blue Point so important for AB InBev to own?

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