Beacon Wellness Brands, a wellness, beauty and personal care company and backed by Yellow Wood Partners LLC, has named Lisa Tanzer as chief executive officer.

Tanzer most recently served as president of Katie Couric Media Marketplace where she focused on helping brands. Prior to that, she was president of lifestyle brand Life is Good. She also ran her own consulting firm where she worked to provide strategic and marketing plans and develop business partnerships for startups and Fortune 500 companies. She has also spent time at consumer-facing brands such as Gillette, Staples and Hasbro.

“Her valuable perspective and presence will help Beacon Wellness to harness our leadership position and drive the evolution of the intimate wellness category that our culture is seeking at this time,” states Jennifer Roach Pacini, principal at Yellow Wood.